Aditi Puri

Senior Director

Aditi Puri is a senior at the Texas Academy of Math and Science (TAMS) at the University of North Texas with a deep passion for entrepreneurship, marketing, technology, fashion, and using creativity to turn ideas into meaningful impact. She is the Founder and Lead of UNFILTRD, an AI-powered fashion assistant designed to help users discover personalized, shoppable outfits based on their body type, style, mood, and occasion, and led the project to 1st place among 100+ international teams at iStart Valley’s Global Startup Battle, earning $1,000. She is also the Co-Founder and Director of Marketing, Social Media, and Website Development for Baked Bites, a youth-led nonprofit that has grown to 7,000+ followers and 200,000+ views, raised over $8,000 for food insecurity initiatives and local charities, and expanded through multiple high school chapters. Aditi also founded Bites of Wisdom, a Baked Bites initiative created to spread positivity and encouragement to those struggling with their mental health, which has grown to 2,200+ followers and 80,000+ views and has been featured on podcasts and through collaborations with local influencers. At iStart Valley, she serves as a Tech Director and Design Lead on the Youth Executive Committee and hosts iSTART Insider, while also competing in DECA, where she earned 2nd Place in Marketing Strategies and 3rd Place in Fashion Merchandising & Marketing at the 2026 DECA International Career Development Conference. She continues to explore her interests in marketing and business through internships and research, including co-authoring a published paper with the UNT Marketing Chair and presenting her work at AMTP, and is always excited to find new ways to create, lead, and make a difference!